i first came across maiyet in wsj magazine and saw social entreprenership on a whole new level. founded by social justice and human rights activist paul van zyl and daniel lubetzky, a trailblazer in using business to promote peace, maiyet is pioneering a new luxury by creating a fashion brand that celebrates rare artisanal skills, while sustaining peace and promoting economic stablity and prosperity in the artisans' communities.
about the founders:
paul van zyl spent over 20 years working in human rights and transitional justice, first under archbishop desmond tutu as the executive secretary of south africa's truth commission and then as the co-founder of the international center for transitional justice. after winning the skoll award for social entrepreneurship and attending the world economic forum at davos, paul met daniel lubetzky, a pioneer in using business to promote peace.
they decide to co-found a company that would use the power of the market to allocate capital to peace. their hypothesis was that if they could source from and grow companies that had a stabilizing effect on their communities, they would be on their way.
paul and daniel believed that a fashion brand held the greatest opportunity, and the idea for what is now maiyet was born.
about maiyet:
maiyet is pioneering a new luxury by creating a fashion brand that celebrates rare artisanal skills from unexpected places.
maiyet’s uniquely inspired, design driven collection seeks to elevate the next generation of master craftsmen from places such as colombia, india, indonesia, italy, kenya, mongolia, and peru.
in addition to sourcing from these global artisans, maiyet deploys customized training programs that allow its partners to create higher-quality, exceptional product and promote stability and prosperity in their communities.
the collection is timeless and has unparalleled richness and human touch. it is designed for those who recognize quality and seek something special and rare; someone who is captivated by the caliber of design and further inspired by the soul behind the work.
maiyet is deeply committed to forging partnerships with artisans globally and has entered into a strategic partnership with nest, an independent nonprofit organization dedicated to training and developing artisan businesses to promote entrepreneurship, prosperity and dignity in places that need it most.
view the complete maiyet spring 2013 runway
about the founders and about maiyet text and images via maiyet
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